From Startup Vision to 1.8 Million Dollar Sale: Ben’s Journey Selling Highstrike on Flippa

||

Ben Zogby is a Boston local with an entrepreneurial spirit and big ambitions. His passion for trading and investing saw him transform an idea into a thriving business which he eventually sold on Flippa for $1.8M.

This is the story of Ben’s journey, from side hustle to seven-figure exit on Flippa.

From Side Hustle to Full Time Entrepreneur 

While working a 9-to-5 engineering job, Ben had the idea to start a digital online trading platform designed to provide retail traders and investors with expert advice and insights from seasoned professionals. The beginnings of Highstrike were challenging, as a side hustle Ben worked on the business during his nights and weekends and didn’t immediately see the returns.

“I was putting in this work and I wasn’t necessarily seeing a return off the bat, but for some reason, I guess I kept at it and I was just like, you know, I’m gonna keep trying this… And then one day everything kind of aligned and just took off for me.”

Ben Zogby, Exited for $1.8M on Flippa.

But Ben had a relentless spirit and believed in his vision, and his persistence paid off. Highstrike soon took off, transforming his side hustle into his primary focus.

Finding Growth Through Quality

Passion fueled Ben’s journey. He was not just a founder and CEO; he was an investor and an entrepreneur at heart. He immersed himself in the world of trading and investing, continually honing his skills. Highstrike’s mission was clear: provide traders with reliable, data-driven advice to make informed decisions. Ben’s goal was not just to make money but to educate traders on avoiding costly mistakes and achieving financial success.

The key to Highstrike’s success was its commitment to high-quality content. Ben and his team created top-notch video content, placing value at the forefront of their business. They offered valuable resources before any purchase, fostering trust among their audience. In an era where content is king, this strategy proved pivotal in building Highstrike’s reputation.

“We started making really high quality videos and we started putting value first and we started front loading all of the stuff that we offered before the purchase to kind of help people gain that trust.”

Ben Zogby, Exited for $1.8M on Flippa.

The Flippa Advantage

After years of hard work and dedication, Ben was ready to sell. He had two primary goals: to place Highstrike in capable hands that could transform it into a household name and to secure his financial future. 

Flippa’s valuation tool estimated Highstrike’s worth at $1.5 million dollars. But Ben’s determination and Flippa enabled him to negotiate a bidding war, ultimately selling his company for a remarkable $1.8 million dollars at the age of 27.

“Throughout negotiation we started a bidding war and went up to $1.8M. Once we unlocked that kind of access to those buyers, we started a bidding war and we went back and forth, drove the price up by $300,000 which was insane.”

Ben Zogby, Exited for $1.8M on Flippa.

Flippa played a crucial role in Ben’s success. The platform opened doors to potential buyers he didn’t know existed. It facilitated a bidding war that significantly increased the final sale price and made Ben’s journey more efficient by Flippa’s seamless and transparent process, ensuring that he knew what to expect at every step.


“The culture at Flippa is great. You guys really have the, the seller’s interest at heart and the know how, I think you guys just have a super refined process and it was a lot easier than other options that I’ve looked into in the past and it was super seamless, super easy to understand. I just knew what I was getting at every step in the process.”

Ben Zogby, Exited for $1.8M on Flippa.

Ben’s excitement went beyond the financial gain. He was thrilled to see Highstrike’s future prospects with its new owner. He knew the company was in capable hands, ready to take it to new heights. The prospect of Highstrike becoming ten times its current size was a vision that excited him.

Looking back, Ben Zogby had a message for aspiring entrepreneurs: don’t stop, keep pushing forward, and trust in your vision. It will pay off eventually. His journey from a startup to a successful seven-figure exit on Flippa was proof that dedication and unwavering belief in your dream can lead to incredible success.

Ben’s story is a testament to the opportunities that Flippa unlocks for determined entrepreneurs. Flippa made it possible for him to sell his business and receive a significant check. His success story is a testament to the endless possibilities that await those who are willing to chase their dreams.

Find Out How Much Your Online Business is Worth

Flippa’s intelligent valuations engine is the industry’s most accurate tool, taking into consideration thousands of sales and live buyer demand. Find out what your business is worth with our free valuation tool and plan your next move.

Tory Gregory manages Flippa's Content and Events, working with experts in their fields to share their insights, experience and knowledge with Flippa's community.

Recommended for you

Discover more from Flippa

Subscribe to our Blog

Get the latest blog posts, insight reports and news directly to your inbox every week.