Meet Mary, a mom, a stepmom, a wife, a daughter, and a full-time blogger. Throughout her blogging career, Mary has built three successfull blogs. She sold two of them on Flippa, the most recent one for a striking $150,000.
Mary’s journey into the world of online entrepreneurship began in 2012 when she was living in Florida and saw a woman on the news reviewing cars and getting free products. Inspired by the possibilities of blogging, she started her first blog, “Plum Crazy About Coupons”.
Over the years, her passion for writing and sharing her experiences led her to create two more blogs – “Dine Dream Discover”, a lifestyle blog featuring recipes, travel, and reviews, and later “Life in the RV” to document her family’s adventures on the road.
Discover how Mary’s decision to sell one of her content businesses on Flippa changed her life and allowed her to pursue her dream of traveling full-time in a bigger and better RV.
The Journey to Selling Dine Dream Discover
Mary’s journey as a blogger was one of continuous growth and adaptation. Her blog Dine Dream Discover was a diverse platform that offered readers a little bit of everything: recipes, travel tips, reviews, and more.
As her family’s dream of full-time RV travel grew, Mary recognized the need to niche down and focus on a single project, given the challenges of creating recipes on the road.
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Choosing Flippa as the Platform to Sell an Online Business
When it came time to sell her business, Mary wanted to ensure that she received a fair price for it. She considered various options but ultimately chose Flippa.
Mary was surprised by the accuracy of Flippa’s valuation tool, which provided a great valuation for her blog, as well as the platform’s ease of use and competitive fees.
The Sale and Negotiation Process
The process of selling her blog on Flippa was straightforward: interested buyers would inquire about the profit and loss statements, and Mary would promptly share all the necessary information. Following these initial discussions, prospective buyers would submit a Letter of Intent (LOI).
Mary ended up accepting one of the offers from a potential buyer, and after agreeing upon a final price, the sale was done.
Mary’s advice for potential sellers is to be prepared for negotiations and stand firm on the worth of their business.
The Financial Transformation
Mary’s decision to sell her business on Flippa proved to be life-changing. The blog fetched an impressive sale price of $150,000, providing her with the financial means to pursue her family’s dream of full-time RV travel.
The proceeds from the sale went towards a new and larger RV, enabling her to explore even more of the beautiful destinations across the country.
The Bright Future of RV Adventures
Mary’s journey is far from over, and the road ahead is filled with exciting possibilities. Her family continues to travel in their new and improved RV, documenting their adventures on her new blog, LifeInTheRV.com. With Flippa’s support, she is confident that she can sell her new blog should the time come for a transition.
Mary’s New Life Begins Now
Mary’s story is a testament to the power of entrepreneurship and the opportunities provided by Flippa. The decision to sell her business not only secured her financial future but also allowed her to live her dream of full time travel.
As Mary would say: “The future holds endless adventures, and with Flippa, the possibilities are limitless.”
So whether you’re a seasoned blogger or someone just starting, her experience serves as an inspiring example of what can be achieved with determination, adaptation, and the right platform for selling your online business.
Find Out How Much Your Online Business is Worth
Flippa’s intelligent valuations engine is the industry’s most accurate tool, taking into consideration thousands of sales and live buyer demand. Find out what your business is worth with our free valuation tool and plan your next move.
