Supsystic.com was sold on Flippa for $246,000; this is a success story that ticked a lot of boxes. The buyer found what they were looking for and the seller got their Buy It Now price in less than three weeks!
Advertised in mid-August 2019 the listing quickly attracted the interest of a considerable number of potential buyers: totaling more than 5.2k views, 114 watchers and over 50 discussions and comments. More than ten users analyzed the company in detail and placed offers on the table within just the first two weeks of the business being available on Flippa’s platform. It was an astounding combination of a rock solid business, a simple yet informative listing, and a seller who was eager and responsive when it came to interacting with potential suitors.
About the Business
Success on Flippa starts with a successful business. Created in January of 2015, the founders of Supsystic researched the WordPress user base to identify needs and develop plugins for this nearly ubiquitous content management system, used by more than 60 million websites across the globe. Since the beginning of the project, success came relatively naturally thanks to a solid platform of plugins, stellar customer support, and excellent online reviews.
Key Facts and Figures
Operating on a freemium model, Supsystic successfully generated revenue by allowing users to download limited versions of their plugins and then opening up the full feature set as a paid option. Additionally, the team charged fees for customization or further development of solutions to meet specific customer needs.
Customers could purchase the license for one, five or unlimited sites for each individual plugin or make a bulk purchase for a bundle. The net profit was $10,289 per month, backed up by 230k+ users that had downloaded their applications and a mailing list of more than 25k subscribers.
While the source code for 18 plugins were included in the sale of the business, only 14 of them were entirely up to date available on the website, meaning there were opportunities for immediate growth for the potential buyer once they launched the unreleased, but fully built plugins.
What Made This Listing So Compelling?
The team at Supsystic.com had done a colossal job creating a great set of plugins such as Data Tables, Gallery, Ultimate Maps, Pricing or Popup to cover many market needs. The new owner was able to pursue multiple strategies such as merchandising or launching new plugins. Furthermore, the team of developers and customer service members were keen to remain on board and get involved in the development of new features and plugins. This would make it a smooth transition for a new owner, setting them up to easily continue functioning as-is and giving them the ability to quickly scale should they want to continue building upon the foundation that the founders had laid.
How Can Your Find Your Own Success on Flippa?
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