Sell Price: $53,500
Sold: 30 Days
Discussions: 18
The Company
After receiving a tip from a friend about selling eco-friendly feminine products, Jacob extensively researched the industry, saw the opportunity and launched his business.
The success was instant. In just two weeks, the company gained momentum, particularly in the United States where 65% of customers are from. From there, the company made efforts to expand its consumer base to other parts of the world like Israel, Canada, Europe, and Australia.
The business model was simple, yet effective: offer cost-affordable reusable, eco-friendly menstrual products to fill a gap in a market where comparable products were more expensive.
“To be honest, I was sort of testing the market when I first started, I had no idea it was going to go as long as it did and be successful as it was, which is great.”
At first, the business started with only selling underwear, ultimately expanding its line to include reusable pads and cups.
The Appeal
The two-year old business has an average monthly profit of $6,375, generating a yearly profit of $76,506.
Within its lifetime, the company has generated a total of $1.3 million in revenue.
The Selling Journey
As the company grew, Jacob turned his time and attention to other projects and his time with Your Moon Time dwindled. He felt the thriving business would reach its potential if managed by an owner who could focus on it more fully, so he decided to sell it.
After a quick Google search on top ranking companies to sell online businesses, Jacob came across Flippa’s marketplace.
After listing his business for sale on Flippa, within the first hour, he received messages from potential buyers that were interested in purchasing Your Moon Time. Throughout the sale process, he had discussions with 18 interested buyers, ultimately leading to 4 serious prospects.
After a number of negotiation messages and calls, he ultimately sold the company within a month to a buyer who is excited to grow the business and take it to new heights.
Nisha, a previous seller on Flippa from the U.S, purchased the business. Seven months before purchasing Your Moon Time, he had sold a high authority content site for $17,000.
Post sales, Jacob offered support and onboarding for two weeks. When it comes to scaling, Jacob has given plenty of insight to the buyer.
“I’ve given them a few words of advice about how they can grow it. Mainly, our ads were done through Facebook so if they can get into Google, Pinterest, Tik-Tok, and other social media platforms to diversify the sales channels there’s huge growth potential. I also suggested they consider B2B. There’s a massive market for that.”
When asked what advice he has for anyone looking to sell their online business, Jacob says, “Don’t be afraid to value your company for what it’s worth. You’ll get a quick sale if you low ball it, but it’s important to know your company’s worth.”
As for next plans, Jacob is working on a platform for the film and TV industry and he says “it’s gonna be big”.
