Buy Low, Sell High (RPMs)

Hey there 👋,

In this week’s Alts by Flippa newsletter I discuss:

• Display ad revenue arbitrage?
• Domain name pricing
• Odd NFT action

Every heading is a discussion channel in the Alts by Flippa discord community – come join over 1750 of us.

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#contentsites

Dom Wells of Onfolio tweeted that with display ad revenue (RPM) currently suppressed (due to macro economic factors), this could be a great to to buy up content sites to catch the bounce when things recover:

With RPMs for Display Ads suppressed right now, it might be a good time to buy a display ad business simply for the uptick you'll get when things normalize. A lot of people expected this to play out in 2020 but RPMs merely wobbled. This time seems like the opportunity is there.

— Dom Wells (@DomWellsOnfolio) September 6, 2022

Looking at the Ezoic Online Ad Revenue Index it does appear that revenue has been trending down since the peak at the end of last year:

Tyler Bishop, the CMO of Ezoic, responded to the thread saying that when the economy bounces back, advertising follows quickly:

Advertising reads as a pulse on an economy or industry.

The ad index closely mirrors the Nasdaq and Big tech stocks. Generally, they are pretty well correlated. Good news that even tho the broader economy is apprehensive atm, as things trend up, advertising is fast to respond.

— Tyler Bishop (@TylerBishop) September 6, 2022

So with multiples stalling, this could indeed be a solid kind of arbitrage strategy, to buy now and flip later.

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#domains

The Handshake .e/ TLD sold last week at Namescon last week for 5M $HNS which was $300K USD.

.e/ just sold for 5M $HNS close to $300k !#handsake #e

— alex.hns (@AlexNeto_) September 3, 2022

This was reportedly the highest sale in HNS to date (read E is for envisioning on The Shake), but the biggest sale in USD is still .s/ for $750K USD, bought by the Namecheap CEO Richard Kirkendall.

And in other news, Andrew Allemann did a podcast with interviews at Namescon where he spoke with a contact at Godaddy about them testing pricing on 4 figure domains ending in 111, i.e. $2,111 vs $1,999 – it’s too early for conclusive data, but it does look as if there is a 10% increase in conversion by doing so.

I wonder if we’ll see people doing this on Flippa…

This Week’s Flippa Featured Domains

quotation.com – $200K asking price

dpe.com – $50K asking price

privacy.guide – $1,750 asking price

gardeninggame.com – $1 at auction, $69 reserve (8 days left)

ProCricketGear.com – $51 at auction, $1 reserve (5 days left)

bestowed.com – $10K at auction, $40K reserve (4 days left)

CasinoRoulette.com – $320 at auction, reserve not met (22 days left)

cardanoswap.com – $20K at auction, $50K reserve (11 days left)

growmarijuana.net – $11,250 at auction, $17,696 reserve (24 days left)

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#nfts

I sold my Moonbird a couple months ago and had not bought anything since.

But then I saw something happening with Moonbirds Oddities a few days ago:

For me buying Moonbirds Oddities right now at 9% of the Moonbirds floor that I can burn for a Mythics next year is like this time last year when I bought a Mutant Ape at a similar level of Bored Ape floor – it's an easy 2x and if think ETH assets will be higher then no brainer

— patey.sol (@RichardPatey) September 3, 2022

Now that Oddities are able to be burned next year for the Moonbirds Mythics expansion project (20K birds), I really think that at 10% of a Moonbird they are undervalued in the same way Mutants were to Bored Apes, this time last summer.

And I’m not the only one, as a month ago website & NFT flipper BowTiedWookie spotted this same opportunity:

History doesn’t repeat itself but it rhymes…

Last year I bought a mutant ape when they fell under 4 ETH and flipped in for 12.5 ETH 2 months later. By far the most successful flip of my life.

I feel a similar sentiment happening with Moonbirds oddities…

— BowTiedWookie (@BowTiedWookie) August 11, 2022

So now I’m this friendly critter as my PFP on Twitter:

Shame he’s going to get sacrificed (burned) to the Odd God next year:

This is part of the new lore / storytelling that co-founder Justin Mezzell announced at the Future Proof event a week ago. The video below is a brief recap:

The floor price of Moonbirds has been hammered since I got out at 23ETH (currently 11.5ETH) and I’ve thrown my fair share of shade over what I thought were mistakes and bad decisions by the team.

But I now think that Kevin Rose and Justin have learned from this, and these could be good entry prices right now – if ETH doesn’t tank again following Bitcoin’s recent lead.

Likewise on the crypto front, this could be a good time to be dollar cost averaging. However, I’m still not putting any fiat back into crypto yet, my psychology is happy to continue to sit out.

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And finally, I’ll finish with an inspiring tweet by Shane Cultra on how quickly it took him to make 7 figures from all of the webs:

Diversification is important. I’m in all webs. Each started from borrowed money and/or under $25k

Web 0.0 Land and equipment: Took 20 years to build up a million dollars in profits

Web 2: Domains and websites : 10 years to a million dollars

Web 3 : crypto/NFTs 1 year

— Domain Shane (@ShaneCultra) September 7, 2022

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That’s it for for this week, don’t forget to come join over 1750 of us in the Discord community where we discuss all these stories and more.