SaaS Business Sold on Flippa for $300K: How an Australian-Based Entrepreneur went from Corporate Job to Six Figure Exit

Daniel Galea is a Melbourne-based entrepreneur who sold his SaaS business on Flippa for $300K. 

Working in a corporate job that was unfulfilling, Daniel started his own business and when he felt he had taken it as far as he could, he decided to sell it on Flippa. This is Daniel’s exit story from getting a free valuation on Flippa to connecting with high-quality buyers on the platform, and then exiting for $300K.

Reaching Your Potential

Daniel was working a corporate job as an estimator or quantity surveyor, but he never felt truly fulfilled by the work and couldn’t shake the feeling that he could be doing more with his life. 

“I never truly felt like I was reaching my potential. I always felt like there was something more and that led me to starting a business.”

Daniel Galea, Sold SaaS business for $300K on Flippa.

Daniel acted on those feelings, and turned his hand to online entrepreneurship, which is how Front Digital was created. 

Front Digital is a real estate lead generation marketing agency: it generates and qualifies buyer and seller leads for real estate agents, buyers, agents, and other real estate professionals. 

Once Danial found a process or service that was successful and repeated, he worked on finding a way to automate that process in a way that allowed him to scale the business. For Front Digital, Daniel was able to automate advertising, outreach, service delivery and fulfillment. 

A Passion for Building Businesses 

Initially Daniel’s motivation for starting a business revolved around money, but after he got a taste for the type of impact and results he could achieve, the feeling of success became the main driver. 

After a number of years, Daniel felt he had taken Front Digital as far as he could and he was eager to explore his next entrepreneurial venture. At the time of sale, the business was generating around $10K USD profit per month with a 75% profit margin and steadily growing revenue. Having built the business in Australia and focused on growing it in the Australian real estate market, it was an incredible opportunity for a buyer from another area to acquire and scale to other regions. 

Exiting Your Business on Flippa

Daniel sold Front Digital for $300,000 USD, this ended up being slightly more than the amount Flippa’s Valuation Tool provided initially. 

For Daniel, he not only found success selling on Flippa, but the experience opened up a network of investors and entrepreneurs that he would never have had access to otherwise.

Along with expanding his personal network, Daniel believes that the sale process was accelerated due to the volume of quality buyers on Flippa. In total, Daniel had 61 discussions with different buyers, ultimately selling to a buyer based in Canada who was acquiring the business with the goal of scaling it across the US.  

The sale of Front Digital gave Daniel the leverage he needed to take advantage of new opportunities and continue to focus on his passion for building businesses. 

Daniel’s advice for other business owners looking to sell is to take advantage of the vast and varied network Flippa has to offer. 

“I think people should look at Flippa to sell their business purely because of the connections… I love how easy it is just to get connected with qualified people.”

Today Daniel continues to run multiple business ventures, focusing on growing and scaling his businesses.