Introducing Market Insights & Indicators
Flippa Data Team delivers a new module for users
This August, Flippa will be giving users the information they need to make more informed decisions about deals with a brand new insights module. Buyers and sellers can now toggle seamlessly between performance and comparison data, directly from the listing page.
The purpose of the module is to provide both buyers and sellers with pricing information on, and easy access to similar assets which are currently live or were recently sold on Flippa, as well as invaluable, peer benchmarks for asset-specific performance metrics.
Watch our explainer video below for a summary or read on for more information.
See how an asset is priced compared to others on the marketplace, live or recently sold
Pricing information, namely the asking or reserve price of similar assets and their respective profit multiples is available to view in a graph or grid format. You can toggle between the two.
Scatter plot view
The scatter plot graph format positions sold, and currently live assets on a scatterplot with the x-axis representing asking or reserve price and the y-axis representing profit multiple. You can hover over a marked asset to view the asset name, asset type, net profit p/mo, age, industry and price.
Grid or list view
The alternative grid view meanwhile lists out sold and currently live similar assets. In this view, you can preview and quickly scan information about a listed, or sold similar listing with ease. You can also filter the list by asking price, or profit multiple. Currently live listed assets will appear by default ahead of recently sold.
If the assets displayed in the insights module don’t quite pique your interest, you can simply hit ‘view similar listings’ to return to Flippa search.
Another great feature of this new module is the ability to view pricing information in your preferred currency.
View peer benchmarks for performance metrics
Flippa’s Data Team has worked behind the scenes to identify the performance metrics which matter for each of our main asset types. For example, average order value (AOV) or average profit multiple for eCommerce, churn rate or customer lifetime value (CLV) for SaaS or authority score or organic traffic volume for a blog or content site.
We’ve collected the data across our asset pool using performance metrics gleaned from third party integrations (like Shopify, WooCommerce, Stripe, SEMrush and Google Analytics) as well as publicly available information to give you peer benchmarks. This is a great way for buyers to see how their asset is performing compared to other similarly priced assets, and a useful tool for sellers to use when identifying what asset they’d like to purchase.
It’s important to note that the above feature relies on the use of third party integrations by sellers which means, if you’re a seller, it’s a great time to review your listing and ensure that you connect to as many third party integrations as possible. The more data we can gather, the better the insights we can provide now and into the future.
Flippa is constantly working to develop new ways for buyers and sellers to navigate our platform with ease, assess the digital asset and make better decisions about deals.
We hope you enjoy using our new Insights module and find it useful. Thoughts and feedback can be directed to [email protected].
